Training of Business Executives and employees on: “The Effective Exhibition Planning, Organisation and Participation”: One very important gap of the exhibitions market in our days is the lack of specialised human resources. There is no provision for the production of exhibition activity staff at any level of education. In collaboration with the University of Macedonia and other specialized educational institutions in Greece, I.E.E. organises training programmes for executives and employees in the exhibitions industry. In particular, we carry out seminars on: “The Effective Exhibition Planning, Organisation and Participation.” The basic aim of these seminars is the proper training of all participants towards their correct preparation for and effective participation in exhibitions. This instruction takes place with the use of simple instruments of contemporary methodology which can provide important assistance to a business in maximising the R.O.I. from its participation in an exhibition.