Research on new exhibition products or fields of interest: new exhibition subjects or additional field exhibition sectors are proposed to organizers following a deep market analysis of the international – mainly European – exhibition market that will eventually increase the attendance of both exhibitors and visitors.
The Exhibition Research Institute prepares surveys and studies regarding the tourism sector and its effects on economy. The specialized knowledge acquired through the experience deriving from the exhibition field and the events sector in general, make the Exhibition Research Institute an expert on M.I.C.E. tourism and business issues.
The surveys and studies prepared by the Exhibition Research Institute are not limited within the exhibition sector, as they include fields directly or indirectly related to the exhibition and congress sector. More specifically, the Exhibition Research Institute prepares studies such as the effects of various events and festivities on the local economy, master plans for local celebrations etc