The main services provided by the Exhibitions Research Institute are:
Recording and Analysis of Exhibition Activity
In these studies, exhibition activity is recorded either by
geographical area (e.g. country, region, county etc.), or by economic sphere
(e.g. exhibitions in the field of foodstuffs). Recording takes place on two levels, that of
infrastructure (Exhibition Centres)
but also on the level of events (Exhibitions). These studies concern public organisations such as Ministries, Regions, Counties etc. with an
interest in the development of exhibition activity, as well as private Exhibition Organisers,
who through these studies can read the external
environment of the Exhibitions
sector, ascertaining its competitiveness.
Research-Study of the Exhibitions Market for businesses and agencies
The Exhibitions Research Institute undertakes research, on behalf of
businesses in all sectors, but also for other agencies, into the Greek and
international Exhibition market, in order to pinpoint the Exhibition Event which
is appropriate and advisable for the business or agency in question. Via
reliable databases, the ERI seeks out the exhibition best suited not only to
the profile of the company or agency, but also to its aims in participating in
Exhibitions.
Event Certification (Auditing)
For the evaluation and certification
of the quality of an event it is necessary to hold to fixed unchanging rules in the extraction of numerical and qualitative data
regarding Exhibitors, Visitors, and premises and their layout. For the Exhibitor or Visitor, it is essential to know that the facts that are available on an Exhibition Event are reliable, by long-term comparison with every other corresponding
exhibition and with whatever arises from the use of standard research tools, in order to be able to take the
correct decisions as to participation. For the
Organiser, the quality control study constitutes a valuable quantitative and
qualitative regulating instrument, useful both for the attraction of Exhibitors and Visitors, and for the
continuous improvement and development of the organised event. Thus the ERI designs event
certification studies (Auditing) and has developed a methodology for these
studies, taking advantage of international experience.
Education of Business Executives
The ERI organises seminars entitled ‘Effective Organisation of
Exhibition Participation'. The basic aim of these seminars is the education of
participants in correct preparation for and effective participation in
exhibitions. This instruction takes place with the use of simple instruments of
contemporary methodology which can provide important assistance to a business
in maximising the advantages of its participation in an Exhibition.
Analytical
information on the services provided:
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