International Exhibitions Market
In recent years the exhibitions market has passed through a period of uncertainty,
as many people have considered that with the development of new technologies and in particular the internet, Exhibitions might tend to lose their usefulness. However,
nothing of this kind has occurred, as the personal contacts that are made in
the context of an Exhibition cannot be replaced by communication at a
distance. Thus the global exhibitions market, despite the adverse predictions of many people, has developed rapidly and expanded
into other fields as well.
In particular, the international
exhibitions market has recently seen the formation of a regime in the sector of
Exhibition organisation
in which large combinations of multinational organising companies determine the market, having
informally distributed thematic areas and geographical units between themselves. With exactly the same methodology the map of international
and regional events has initially been drawn up.
Greek Exhibitions Market
As regards the Greek exhibitions market, it has developed anarchically,
extremely quickly and without concrete planning, with the result that the term ‘Exhibition'
is in danger of becoming corrupted, with events providing services of low quality,
and in centres that are in no way suitable for the
development of such activities.
In this environment the ERI has come to play an important role in the
reorganisation of the
market and in the improvement of its overall
environment. Thus by amassing
useful statistical data as well as through proposals for its focused
and well-planned development, the ERI seeks to organise the exhibitions market.