The recording and creation of databases is essential for the world of Trade Fairs, yet all the
necessary quantitative characteristics of each one of them have never been
recorded, and it is not possible to calculate, even approximately, the amount
of capital both invested by Organisers and expended by Exhibitors. Analogous recording and creation of databases is also required for the
full and analytic description of all the exhibition centres of the country, as
well as of the venues which host exhibitions without being defined as
exhibition centres.
In particular, the exhibition activity recording studies devised by
the ERI could relate either to a geographical area (e.g. country, region,
county etc.) or to a branch of the economy (e.g. exhibitions in the field of
foodstuffs).
The potential clients of this service are
state organisations such as Ministries, Regions, Counties etc. who have an
interest in the development of exhibition activity. In addition, these studies
should attract the interest of private Exhibition Organisers who will be able
to use these studies to interpret the external environment of the exhibitions
sector and ascertain its competitiveness. The basic aim of these studies is the
formation of a clear picture of exhibition activity in a particular area or
sector.
For the exhibition activity recording studies, the ERI
has developed a methodology which breaks down into seven basic units:
- In the first unit we
analyse some theoretical concepts having to do with exhibition activity,
giving certain important definitions. This unit is very important because it
clarifies basic terms while at the same time it lays down the more general framework of
the study.
- In the second unit we
determine the area of study or the sector of the economy under
consideration and analyse their basic characteristics.
- In the third unit there is the recording
of Exhibition Activity,
initially on the level of infrastructure. In other words, we record Exhibition Premises and their basic features, namely their capacity,
technical infrastructure, architectural design, functionality, ownership status and any other
information which completes the description of the space in question.
- In the fourth unit we round off the investigation of Exhibition
Activity by recording the exhibition events that have taken place in the
area or sector under study over the previous five years. For every Exhibition there is an examination of its basic
statistical data, such as square metres
leased, number of tickets sold, number of Exhibitors and number of
Visitors.
- In the fifth unit we examine two very basic factors
in the development of exhibition activity, the accessibility of the area
under study along with its tourist infrastructure (hotels, accommodation
etc.)
- In the sixth unit we carry out an evaluation of the
existing state of exhibition activity using Swot analysis.
- In the seventh and final unit employing
the results of all the above units we arrive at certain
conclusions-proposals for forms of intervention which could assist in the further
development of the exhibition activity of the area or sector.
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