As you know, in many European countries there operates a procedure of certification of Exhibition data by specialist agencies. The report on the method of extraction of results of an Exhibition constitutes for the Organisers a strong argument in promoting the Exhibition among Exhibitors and Visitors.
We would like to inform you that that the Exhibitions Research Institute, within the framework of its activities and in co-operation with
corresponding European agencies, carries out research (auditing) concerning the qualitative and quantitative results of Exhibitions.
We have devised a fixed method of collection and processing of statistical data concerning Exhibitors, Visitors and exhibition space, along with the pattern of Visitors and Exhibitors. Visitors along with Exhibitors have the ability to programme their exhibition activity successfully only when they know that the data
they are given about an Event has been collected at
the correct time and in a given way and are comparable with those of other relevant Events.
Organisers have the ability to evaluate the approximation to their quantitative targets as regards:
- economic
returns
- area
in square metres rented
- number
of tickets sold
- income
arising from the provision of services
- number
of Exhibitors
- number
of Visitors
- duration
of visit
along with the approximation to
their qualitative targets as regards:
- the identity of Exhibitors (degree of correspondence of Exhibits to the type and title of the Event)
- opinions
of Exhibitors about the Event
- classification of Visitors (commercial visitors, position in company etc.)
- opinions
of visitors about the Event
- response
of the mass media and the press
- the
prevailing atmosphere (ambiance) during the Exhibition
The Exhibitions Research Institute, in collaboration with the Organiser, produces the final evaluation study, which
also contains proposals for the next Exhibition.
We will be happy to provide whatever information you require about our
Services.
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