Event Certification (Auditing)

For event certification (auditing), the ERI has developed a methodology which is based on international experience.

In auditing studies the following procedure is applied:

Firstly there is a thoroughgoing discussion with the Organiser regarding the qualitative and quantitative aims of the exhibition.
Next, all the necessary forms for the carrying out of the research are drawn up. These forms are: questionnaires for Exhibitors and Visitors, diary of activities, records of commercial visitors etc.
Following this, research on Exhibitors and Visitors is conducted by specialised researchers, under the overall scientific supervision of the ERI.
After the end of the Organised Event the questionnaires are processed and analysed and within 45 days (according to the size of the Organised Event) we deliver to the Organiser the study, together with the processing and evaluation of the results, the report, and the evaluation in terms of the aims originally set.

The overall evaluation of the organised event is based on the quantitative and qualitative characteristics of the Exhibition along with the results of the research on Exhibitors and Visitors.

In particular the quantitative characteristics that determine the success of an Exhibition are based:

on the financial return
on the square metres leased
on the number of tickets sold
on the number of catalogues sold
on the income arising from services rendered
on the number of Exhibitors
on the number of Visitors.

In addition the qualitative features that determine the success of the exhibition are based:

on the type of Exhibitors (degree of correspondence of Exhibitors to the designation of the Organised Event)
on the type of Visitors (commercial visitors)
on the response of the Media and the Press
on the prevailing atmosphere (ambience) during the course of the Exhibition

As regards the results of the research, during the processing of visitor questionnaires we bear in mind:

their position in the company
the area they come from (e.g. abroad, Greece, the area where the Exhibition is held)
the field they represent
the length of their visit

Cross-checking of the results of the Visitor questionnaires with those of the Exhibitors is judged necessary in order to arrive at representative conclusions from the research.

Finally, the Organiser decides which parts of the study he wishes to publicise for the better promotion of the next exhibition.