On behalf of businesses in all fields, the Exhibitions Research Institute
undertakes the investigation of the Greek and international Exhibitions Market
with a view to ascertaining the most appropriate and advisable Exhibition Event
for the Business in question.
In the context of these studies, contact is first made with the client
in order to record their aims and their company profile. The recording of the aims
of the client includes the general targets of the business along with those
targets which are set by the exhibition activity. At this stage of our contact
with the client we also record the company profile, and in particular:
- basic details
- main business activity
- main products / services
- products / services promoted
through this exhibition activity
- existing means of advertising and
promotion
- orientation (internal market and
exports)
- countries of business activity (foreign
market)
- regions of business activity (home
market)
- target-countries for development
of business activity
(foreign market)
- target-regions for development of
business activity
(internal market)
In the recording of the aims of the
business and its company profile,
a clear picture emerges of which exhibition market it would best serve the
interests of the company to turn towards, and this determines the framework of
the research.
Following this, and after determination of the geographical or sector
area of the exhibitions market which interests the company, the ERI, by means
of reliable databases, seeks the most appropriate Exhibition corresponding to
the profile of the company, and its objectives in participating in exhibitions.
Thus there is an examination of the statistical data of each Exhibition (number
of exhibitors, visitors etc.), the range of exhibits, the type of visitors, along
with any other available detail that assists in a better approach to the
Exhibition.
From the above analysis a report is drawn up in which all the data
are described, and significant suggestions are made.
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