One very important unfulfilled need in the Exhibitions market today is for specialised personnel. There is no provision for the production of
exhibition activity staff at any level of education. In collaboration with the University of Macedonia and other specialist
educational institutions in the country, the ERI
organises training programmes for operatives in the exhibitions market. In
particular, we carry out seminars entitled ‘Effective Organisation of
Exhibition Participation.' The basic aim of these seminars is the education of participants
in correct preparation for and effective participation in exhibitions. This
instruction takes place with the use of simple instruments of contemporary
methodology which can provide important assistance to a business in maximising
the benefit of its participation in an Exhibition.
Basic features of the seminar:
The seminar has as its primary aim the education of participants in correct
preparation for and effective participation in exhibitions. This
instruction takes place with the use of simple instruments of contemporary
methodology which can significantly assist a business in maximising the
advantage it derives from participation in an Exhibition. The business also acquires the technical know-how to
correctly set its strategic targets in participating and to choose the most
appropriate exhibition event. The seminar is addressed to business executive
staff who are active in the field of marketing and the organisation
of participation in exhibitions.
Aim of the seminar:
- 1. Participation in Exhibitions is
important for a business because it can have an effect on the development
of its policy as well as its position in the market.
- 2. For a business to augment the
results of its participation in an Exhibition it is sufficient, firstly to
set out correctly its strategic targets in its participation, and then to
choose the most suitable exhibition event.
- 3. For correct preparation,
effective participation, and for activities which should take place after
the end of the Exhibition, there are simple instruments and a specific
methodology which can significantly assist a business in maximising the benefit
of its participation.
To whom the seminar is directed:
-
1. The seminar is addressed to
business executive staff who are active in the field of marketing and the
organisation of participation in exhibitions.
- 2. We would all like to automate
the preparation of our participation, with instruments which will also
allow us to ascertain, from the start, the best way to operate during the
course of the Exhibition, and the exact method of evaluation of our
participation.
- 3. Also: how will we set strategic
targets for our participation in an organised event and how will we choose
the most appropriate Exhibition for our business?
- 4. Are we aware of all the
possibilities of joint funding of our exhibition activity?
In this seminar, the following eight issues are reviewed:
- 1. Exhibition Marketing
- 2. Strategic Aims
- 3. Choice of the right exhibition
- 4. Planning and Participation
- 5. Participation and Procedures
- 6. Trade Delegations - Partenariat
- 7. Follow up - Evaluation
- 8. Funding
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